Oluwatosin IGHOTEGUONO
For the Country to achieve a better Democratic system there is the need for broadcast media to effectively educate the electorate to shun money politics
Professor Ayobami Ojebode of the department of communication and language art, university of Ibadan, stated this at the opening of a two day workshop organised for broadcast media in nigeria by the European Union support to Democratic governance in Nigeria in conjunction with Institute for Media and Society, IMS held in Ibadan, Oyo State.
Prof Ojebode explained that Broadcast media should ensure they were actively involved in all stages of the election nation’s electoral process, especially educating the electorate on taking the right decision.
Speaking on the topic” DEEPENING AUDIENCE RESEARCH ELECTORAL CYCLE PROGRAMMING”, Prof Ojebode explained that it was high time broadcast media intimated the audience on effective democratic process for the development of the system.
Earlier, in a welcome address, the Executive Director, Institute for Media and Society, IMS Dr Akin Akingbulu said the workshop was to educate journalists on the need to be fair and accurate in election coverage for the development of the electoral process in Nigeria.
Dr Akingbulu said media professionals should do reasonable researches before going on air in order not to cause chaos among parties involved.
Broadcast media professionals from Osun, Ondo, Ekiti, Oyo Lagos, kwara, and Delta are attending the workshop.