BY KAYODE ANIMASAUN
The famous Igogo festival in Owo, Owo local government area of Ondo state is to be repackaged and transformed into an international standard.
The Olowo of Owo, Oba Ajibade Ogunoye announced this in his palace while unveiling new activities injected into the igogo festival starting from the 2024 edition.
Addressing newsmen at his palace, Oba Ogunoye explained that oronsen beauty pageant, festival market and ogwha lopo events had now been infused into Igogo festival towards attracting tourists and bringing economic fortunes into Owo town.
The monarch pointed out that the repackaged 17- day annual festival, would also attract investors, thereby boosting the local economy.
In a remark, the Secretary of the Owo cultural heritage organisation chairman of the owocho management committee, Dr Yemi Mahmud promised that the mandate of the organisation to showcase the cultural heritage of Owo Kingdom would be achieved.
Dr Mahmud called on stakeholders including sons and daughters of Owo kingdom to work together in unity so that igogo festival could meet the 21st Century standard that thereby make it attractive to stakeholders all over the world.